Welcome to Laila, home of the UK’s No.1 dry rice brand.
Laila was launched in 1996 for discerning Asian shoppers seeking flavoursome basmati rice that tasted as good as they knew it should. Fast forward three decades and we are the UK’s top selling dry rice brand.
Laila is produced using the finest basmati rice from the Punjab provinces of Pakistan & India, featuring premium quality rice grains, harvested from the foothills of the Himalayas. Its wonderfully, light, fluffy and aromatic grains have won over professional chefs and UK shoppers alike.
Over the years, Laila has grown into a trusted household brand. We have taken our passion for the finest store cupboard ingredients and expanded it into an extensive line up of popular rice varieties from around the world, as well as pickles, chutneys, spices, curry pastes, ghee butter, lentils, beans and flours. More recently we have added ready meals and snacks to our line up of delicious, Indian-inspired foods which span more than 400 products.
Join us and discover your love for Laila.
OUR HISTORY
2023
Laila rolls out a major
rebrand introducing an
elephant motif
on pack to mark its support
of elephant conservation
work and celebrate its
South Asian heritage.
2022
Laila launches traditional
Indian sauce,
chutney and
easy cook range.
2022
Laila’s parent company joins
the Sustainable
Rice Platform (SRP).
For more details click here
2020
Laila enters snacking,
creating a line up
of delicious
snacks celebrating
much-loved
world food flavours.
2019
Laila launches a
plant powered
range of lentils, beans
and flours.
2018
Laila introduces a new
look with
modern, foil
packaging
2017
Laila climbs to a Top 3
place in the UK
rice charts
(Nielsen 2017)
2011
Always looking for new
audiences and to meet
customer demand,
Laila introduces a range of
delicious pastes
and pickles
to complement its
rice and atta brands.
2010
In a bid to highlight the
humanitarian crisis in
Pakistan, following the worst
floods in the country’s
history, Laila launches its first
ever ‘Rice for Life’
campaign in association with
the British Red Cross.
2007
A big year for Laila Rice as it
achieves listings
in both Asda
and Tesco, helping
the Laila brand reach a
wider UK audience.
2005
Laila extends its portfolio
to include
a range of premium
chapatti flours.
2002
Laila Rice launches its first
TV advertising
campaign in the UK.
1996
The Laila
concept is born
with the first 20kg bags of
Laila Basmati Rice leaving
the Harwich mill, bound for
London, Birmingham,
Manchester and Bradford.
