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December 2017

Laila Rice launches ‘Love to share’ campaign for Ramadan

Muslim shoppers can top up their donations to good causes this Ramadan while they do their weekly shop, as Top 3 UK rice brand Laila launches its ‘Love to Share’ campaign.

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Top 3 UK rice brand Laila launches its ‘Love to Share’ campaign.

The holy month of Ramadan is synonymous with generosity and giving. Now, during Laila’s latest campaign, customers purchasing special 5kg or 10kg packs of Laila rice can use a unique on-pack code via the Laila Ramadan App to donate a meal to a charity of their choice. Donations will be made via Laila’s affiliated UK charity World Food Aid with potential beneficiaries including Noor Foodbank, Preston, the Bradford Foodbank, Trussell Trust, Muslim Hands and Fareshare, among others.

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Surya Managing Director Harry Dulai said:

“Giving is part of the fabric of Ramadan. It is estimated that up to 4 million UK Muslims will donate over £100m to those in need during this one month, which the Muslim Charities Forum translates to around £38 being donated every second.”

“To further build on this fantastic spirit of giving and generosity we are delighted to enable our customers to donate to a charity of their choice while going about their weekly shop.”

“The latest campaign builds on a major rebrand by the leading rice brand which has seen the launch of 100% recyclable packaging and a new product strapline – ‘Love Laila Naturally’.

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To support the campaign a new and improved Laila Ramadan App will be launched providing essential information regarding fasting, prayers and rituals all at the touch of a screen.

Laila’s Ramadan App, first launched in 2014, offers a host of sophisticated features to help its users meet the religious practices of the Holy month, including; listing and alerting the user of prayer times; directing users to the nearest mosque; featuring a Qibla locator to determine the direction of Mecca; notifying users of the Suhoor and Iftar feast times. It also features dozens of rice based recipes, which make for perfect, slow energy release sustenance.

For more details please contact: pr@suryafoods.com