In 2022, Laila announced a special two year corporate partnership with world-renowned wild animal charity Born Free.
In 2022, Laila announced a special two year corporate partnership with world-renowned wild animal charity Born Free. We partnered with Born Free to support its global elephant conservation work to help safeguard elephants – majestic, gentle giants which have long been a symbol of India. This is a cause close to our hearts due to our company’s South Asian heritage.
The Asian elephant is classified as Endangered by the International Union for the Conservation of Nature (IUCN).
Here are some of our favourite moments on socials shared by supporters and families…
Born Free and Surya Foods worked together in 2022 and 2023 for a cruelty-free and animal-friendly Diwali.
For the partnership Laila created two elephant themed gifts for its 2022 Diwali campaign including a golden foil wrapped hollow chocolate elephant, made with Rainforest Alliance Certified cocoa, and a Laila elephant soft toy (produced using eco-friendly Post-Consumer Recycled Polyester.)
You can see what a difference this campaign helped make, here, in Born Free’s 2022/2023 impact Report
Over the last few years, as part of Laila’s Diwali celebrations, Laila gifted thousands of Diwali chocolate elephants and elephant soft toys to children’s hospitals and hospices around the country, including Great Ormond Street, The Evelina London and Birmingham Children’s Hospital among many others.
We also ran a rangoli art competition for UK schools, raising awareness of the special festival and inspiring school children across the country to learn more about it, while getting creative!